See Today’s Learners As They Truly Are — Not As They’re Labeled.

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Gen Z and Gen Alpha hear plenty of criticism. They’re distracted. They’re unmotivated. They lack focus.

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But what if the narrative is wrong?

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The Gen Z & Alpha Blueprint: Branding CTE for Today’s Learners redefines the national conversation about young people and the future of Career Technical Education. In this groundbreaking book—coming in 2026—CTE strategist and author Brandon Thrasher takes readers inside the mindset of today’s youth and reveals the truth: these generations are not disengaged; they’re simply unconvinced.

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With insight, clarity, and a forward-looking perspective, Brandon explains how Gen Z and Alpha think, what they value, and how they choose where to invest their attention. They are creative, entrepreneurial, technologically fluent, and eager for purpose—when learning is delivered in a way that feels personal, relevant, and real.

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This book uncovers what makes these learners tick and offers a blueprint for educators and leaders to cut through the noise, build authentic pathway brands, and design CTE experiences that speak their language. When we align education with identity, culture, and real-time opportunity, everything changes.

They ‎are ready.

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The question is—are we ready to teach, lead, and brand our pathways in a way that resonates?

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The future belongs to those who understand today’s learners. This book will show you how.